CLEAN : Platini tells Brazil to calm down amid pre World Cup violence

The transcript discusses the importance of the World Cup in Brazil, urging Brazilians to showcase their country's beauty and passion for football. It calls for social calm during the event to ensure global enjoyment and compares the World Cup to significant religious pilgrimages. The message encourages Brazilians to welcome tourists and maintain peace during the tournament.

What does the speaker mean by asking Brazilians to 'make an effort' during the World Cup?

What is the significance of the World Cup for the speaker and the tourists?