NCAA Players Push For Reform Ahead Of Tournament

Players from over 15 teams are using the hashtag 'not NCAA property' to demand more freedoms, including the right to profit from their name, image, and likeness by July 1st. They also seek meetings with NCAA officials and lawmakers for better protections. This movement is significant as the NCAA tournament generates nearly $900 million in media rights revenue, which is shared among participating schools and conferences.

What is the main reason players are advocating for more freedoms?

How is the revenue from the NCAA tournament distributed?