Alibaba Is Taking Share From Offline Markets, Says Blue Lotus’s Yang

The video discusses the retail extravaganza, focusing on Alibaba's strategy and market dynamics. It highlights the impact of economic factors like trade wars on sales growth and the challenges posed by emerging competitors. Alibaba's shift towards integrating online and offline retail is explored, emphasizing the company's efforts to collaborate with top brands and promote new products.

In what ways is Alibaba adapting its strategy to compete with offline retail?

What changes have occurred in the nature of the Double 11 sales event over the past decade?