Covid-19: Lessons Learned and Lessons for the Future

Covid-19: Lessons Learned and Lessons for the Future

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses how companies like Logitech, McCormick, and AB InBev adapted their marketing strategies during the pandemic. Logitech focused on humility and consumer needs, McCormick launched initiatives to support home cooking, and AB InBev emphasized relevance and consumer behavior tracking. The discussion also covers changes in internal teams and agency strategies, future marketing strategies, and challenges like supply chain issues and inflation.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the speaker describe the importance of empathy in marketing during the pandemic?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role did user-generated content play in the company's marketing strategy during the pandemic?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies did the speaker suggest for maintaining relevance in marketing post-pandemic?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the three key elements that the speaker believes will drive the next wave of business?

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