Covid-19: Lessons Learned and Lessons for the Future

The video discusses how companies like Logitech, McCormick, and AB InBev adapted their marketing strategies during the pandemic. Logitech focused on humility and consumer needs, McCormick launched initiatives to support home cooking, and AB InBev emphasized relevance and consumer behavior tracking. The discussion also covers changes in internal teams and agency strategies, future marketing strategies, and challenges like supply chain issues and inflation.

How did the speaker describe the importance of empathy in marketing during the pandemic?

What role did user-generated content play in the company's marketing strategy during the pandemic?

What strategies did the speaker suggest for maintaining relevance in marketing post-pandemic?

What are the three key elements that the speaker believes will drive the next wave of business?