Creative Connections: Growing Your Brand in China

The video discusses the fundamentals of brand building, emphasizing the importance of understanding consumer needs and creating emotional connections. It highlights the differences in branding strategies between China and the West, particularly in digital spaces. The video provides examples of successful branding, such as Lifebuoy's Chinese New Year campaign, and discusses the challenges Chinese brands face in gaining international recognition. It also explores the role of family in Chinese branding and the evolving sophistication of Chinese consumers and marketers.

What are the fundamental principles of brand building mentioned in the text?

How does the speaker compare brand building to losing weight?

What are the characteristics of branding in China as discussed in the text?

Can you provide an example of a brand that successfully connected emotionally with consumers during Chinese New Year?

What challenges do Chinese brands face in international markets according to the speaker?