Prince Charles launches plastics prize

The video emphasizes the importance of addressing plastic pollution by focusing on upstream solutions rather than end-of-pipe fixes. It highlights the need for innovation in the design and production of plastics to create sustainable business models. The launch of the New Plastics Economy Innovation Prize is introduced as a catalyst for the necessary paradigm shift.

In what ways does the text propose to prevent materials from escaping the human economy?

What is the significance of the Plastics Economy Innovation Prize mentioned in the text?