Miami publicity,  Carl Byoir

Miami publicity, Carl Byoir

Assessment

Interactive Video

Other

11th Grade - University

Hard

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The transcript discusses Steve Hannigan's initiative to use photographs of high school girls to promote Miami Beach. The aim is to make these images a staple in Sunday supplements and newsreels, thereby attracting tourists to Florida. The strategy is to ensure tourists have as much fun in the promotional frames as they do in reality.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the purpose of needing 16 girls right away?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What kind of pictures were being discussed in relation to Miami Beach?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the significance of the photographs of high school girls?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the publicist plan to fix the situation mentioned in the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the idea that the speaker had?

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