Maximizing Customer Value

The video tutorial discusses how businesses can 'own' their customers by offering something valuable for free initially and then transitioning them to paid services. It emphasizes understanding the lifetime value of a customer and tailoring business models accordingly. The key is to ensure that the free offering is genuinely valuable, which sets the stage for customers to appreciate the paid services that follow.

In what ways can a consultant charge for their services after providing a free strategy?

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What common mistake do people make when offering free consultations?

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