CLEAN : George W Bush on 2016 election: I hope Jeb runs

The video discusses the leadership of the American Action Network, emphasizing the importance of effective communication and its impact on perception. It further explores the critical role of swing voters in determining election outcomes, particularly in swing states, and highlights the potential negative effects of sending the wrong signals to these voters.

How does the speaker describe the reaction of the president mentioned in the text?

What does the speaker believe about the importance of swing states?