Musk Offers Teslas in China Online Through Alibaba

Musk Offers Teslas in China Online Through Alibaba

Assessment

Interactive Video

Business, Architecture

University

Hard

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Elon Musk, CEO of Tesla, is expanding sales in China by offering the Model S through Alibaba's online platform. This strategy aims to accelerate sales without establishing a dealership network, unlike in the US. General Motors and Volkswagen already use Alibaba for sales. Musk believes China could surpass the US as Tesla's largest market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How do the sales strategies of Tesla compare to those of General Motors and Volkswagen in China?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

When did Tesla begin its sales in China, and what potential does Musk see in the Chinese market?

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