VOICED : Cafe africano para los africanos

The video discusses the journey of Rwandan coffee, which is mostly exported to Europe and the US. Neo Cafe, founded by Nigotsi Dotsi, aims to retain more coffee within Africa, offering a new concept where Africans consume their own produce. With branches in Lagos and Kigali, Neo seeks to integrate coffee into Nigeria's daily routine. The cafe's clientele mainly consists of returning Nigerian emigrants and foreigners. Neo aspires to cultivate a local taste for homegrown coffee and become the African equivalent of Starbucks.

What is the primary goal of Nigotsi Dotsi with his café Neo?

• To produce coffee of lower quality

• To open more cafés in the United States

• To retain more coffee within Africa

• To export more coffee to Europe

What does the name 'Neo' signify in the context of the café?

• A traditional African drink

• A new concept of coffee consumption

• A type of coffee bean

• A famous coffee brand

What challenge does Neo face in Nigeria?

• Expanding to other continents

• Competing with local tea brands

• Making coffee a daily routine for Nigerians

• Finding high-quality coffee beans

Who are the primary customers of Neo café?

• Returning Nigerian emigrants and foreigners

• European tourists

• Coffee bean exporters

• Local Nigerian farmers

What is Neo's long-term ambition?

• To replace tea as the most popular drink in Africa

• To become the 'Starbucks of Africa'

• To export coffee to Asia

• To become a global coffee brand