The Numbers Don't Lie: Ford's Long Road

The Numbers Don't Lie: Ford's Long Road

Assessment

Interactive Video

Business

University

Hard

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The video discusses the transition of Ford's CEO from Alan Mulally to Mark Fields and the subsequent stock performance. It highlights Ford's strategy under Fields, market challenges, and the company's record profits despite falling stock prices. The video also examines sales trends, particularly the decline in light truck sales, and industry concerns about tech giants entering the car business. Ford's future plans, including autonomous vehicles and mobility expansion, are also covered.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategy does Mark Fields hope to reframe at the company's investor meeting?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Ford's stock perform after Mark Fields took over compared to Alan Mulally's tenure?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns did the company express regarding the US auto market?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What major problem is Ford facing in terms of vehicle sales?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What initiatives has Mark Fields announced to combat competition from tech giants?

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