Can Starbucks Save Itself?

Can Starbucks Save Itself?

Assessment

Interactive Video

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Business

University

Hard

Starbucks faces declining sales, employee dissatisfaction, and leadership changes. The company, once a pioneer in creating a 'third place' coffee culture, now grapples with evolving consumer preferences and operational challenges. Unionization efforts highlight employee concerns, while global market issues, particularly in China, add to the complexity. New leadership aims to navigate these challenges and redefine Starbucks' future direction.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role did unionization play in the recent history of Starbucks?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Starbucks' market position changed in China?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expectations for the new CEO, Brian Nichols, in terms of company direction?

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