1962: FORD CONCEPT CARS

The video discusses the challenges of advertising safety features in cars, highlighting Ford's belief that consumers prefer exciting cars over safe ones. Ford's market research indicates that emotional appeal is crucial, leading to the development of the Mustang, a sports car designed for the average man. The video also references insights from a marketing professor.

What does Ford believe the public wants more than safety in a car?

How does Ford develop its car designs?

What emotional appeal does Ford aim for in its car marketing?

What type of car did Ford develop for the average man?

Who is mentioned as a marketing professor in the text?