Horizontal Integration Strategy

The video tutorial explains organizational strategy, focusing on growth strategies through integration. It distinguishes between vertical and horizontal integration, detailing how each operates within the value chain. Vertical integration involves combining with suppliers or distributors, while horizontal integration involves collaboration with businesses at the same value chain level, such as competitors or complementary goods providers. Examples are provided to illustrate these concepts.

What types of businesses might be involved in horizontal integration?

How does horizontal integration fit into a growth-based organizational strategy?