Click Through Rates

The video tutorial explains the importance of communication in marketing, especially online. It introduces the concept of click through rate (CTR) as a tool to measure the effectiveness of online ads and email marketing. CTR helps marketers understand how many viewers engage with their ads by clicking on them, providing insights into the success of their marketing strategies.

What does click through rate measure in online marketing?

Why is it important to know how many people click on an ad?