Keexs, redefining sneakers in Nigeria

The video discusses the rise of sneaker culture in Nigeria, led by young Africans embracing this fashion trend. Jadeek Baeh, co-founder of Keeks, shares his personal journey of creating a sneaker brand that caters to Nigerians. Keeks focuses on using vegan leather and Afrocentric designs, addressing local needs like easy-to-clean shoes for dusty roads. The company aims to inspire other entrepreneurs in Nigeria and Africa, demonstrating that dreams can start small and grow. Keeks emphasizes innovation, community support, and empowerment through its products.

What inspired Jadeek Baeh to start his own sneaker company?

What challenges did Jadeek face while growing up in Lagos regarding shoe sizes?

What is the significance of using vegan leather in Keeks' products?

How does Keeks incorporate elements of African culture into their designs?

In what ways does Keeks aim to empower people through their products?