Forget E-Commerce: Meet the Brick & Mortar Man

Forget E-Commerce: Meet the Brick & Mortar Man

Assessment

Interactive Video

Business, Architecture, Life Skills

University

Hard

Created by

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FREE Resource

Scott discusses his transition from Hollywood to fashion, emphasizing the low barriers to entry in the fashion industry. He highlights the importance of local production in the USA and the value of observing customer behavior in retail settings. Scott describes his menswear line as modern American prep, using exclusive fabrics. He explains the natural progression to womenswear due to its larger market. Finally, Scott shares his innovative approach to fashion shows, leveraging technology and social media to create unique experiences.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of making products in the USA for the speaker's brand?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What led the speaker to expand from menswear to womenswear?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the speaker innovate the concept of a fashion show?

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