CLEAN : Diamond deals to add sparkle to India Russian ties

The video discusses the potential for increased trade between India and Russia, particularly in the gems and jewelry industry, through long-term contracts with Alrosa. It highlights current challenges such as slow demand and profitability issues. The video also emphasizes the need for India to enhance its global image as a high-quality manufacturer, not just a high-volume producer.

What is India's global reputation in the trade of gems and jewelry?

What steps does India need to take to improve its image in the global market?