Maker Of Uncle Ben's Picks New Name

Maker Of Uncle Ben's Picks New Name

Assessment

Interactive Video

Business

University

Hard

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The video discusses the rebranding of Bens Original, including a new logo and packaging aimed at promoting inclusivity and racial equality. The new products will be available in 2021. Other brands like Aunt Jemima, Miss Butterworths, and Cream of Wheat are also considering name changes.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What color scheme will Bens original maintain in its packaging?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Which other brands are rethinking their names?

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