Purdue Pharma Starts Ad Campaign For OxyContin Claims

Purdue Pharma has launched a $24 million ad campaign to inform victims of how to file claims if harmed by Oxycontin. The campaign, which started online, will expand to TV, radio, and billboards, aiming to reach 95% of US adults. Victims have until the end of June to file claims. Purdue filed for bankruptcy in September, facing numerous lawsuits for allegedly misleading doctors about Oxycontin's risks and benefits.

What platforms will the ads appear on after the initial online launch?

By when do victims have to file their claims according to the ad campaign?