Point of Purchase & Point of Sale

The video tutorial introduces the marketing concept of 'point of purchase,' explaining it as the location where a sale is finalized between a buyer and seller. It covers both physical and virtual points of purchase, such as in-store sales counters and online shopping carts. The term 'point of sale' is also introduced as synonymous with point of purchase, emphasizing the location where the transaction is completed.

What is the definition of point of purchase?

What processes are involved at the point of purchase?

Can you provide examples of point of purchase locations?

How does the point of purchase differ between in-store and online?

What is another term used for point of purchase?