Marketing - What is Direct Distribution

The video discusses the concept of direct distribution, where products are sold directly from producers to consumers without intermediaries. This approach allows producers to have more control over pricing and promotion, and to retain more profit margins. However, it may also lead to reduced product availability and convenience for consumers. The video emphasizes the need to balance the pros and cons of direct distribution to maximize value delivery.

Discuss the potential downsides of direct distribution for consumers.

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How should marketers weigh the pros and cons of direct distribution?

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