How did holiday specials impact dealership traffic?
Blowout Month for Auto Sales May Be Best Since 2004
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In November, auto sales for Fiat, Chrysler, Ford, and GM surpassed expectations, driven by holiday specials and low fuel prices. GM and Chrysler projected strong sales rates, with GM forecasting an annual sales rate of over 17 million for the second month this year.
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What was Chrysler's forecast for November sales?
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