The Airline Rewards Game Is Getting Tougher to Win

The Airline Rewards Game Is Getting Tougher to Win

Assessment

Interactive Video

Business

University

Hard

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Airline rewards programs have evolved from a mileage-based model to a spending-based one, causing fluctuations in point values and making it harder for customers to find deals. Bloomberg's analysis shows that point values now align more closely with cash prices, reducing flexibility. While airlines argue the new system offers benefits like fewer blackout dates, it has also become a significant revenue source. The changes have attracted regulatory scrutiny, and future government actions will depend on the administration's stance. Occasional flyers may benefit from exploring options rather than staying loyal to one airline.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What has changed in the way customers earn points in airline loyalty programs?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do the value of airline points fluctuate according to the data analyzed?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the arguments airlines make in favor of the new loyalty program systems?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns have lawmakers and regulators raised regarding airline loyalty programs?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the data suggest for occasional flyers regarding loyalty to a single airline?

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