Institutional Isomorphism

The video explains institutional isomorphism, a theory where organizational strategy emerges from the convergence of practices influenced by norms. It details three types: adaptive, where organizations evolve due to external pressures; mimetic, where they imitate others to compete or benchmark; and normative, where internal expertise drives change. These factors collectively shape organizational strategy.

What is the concept of institutional isomorphism in organizations?

Describe the three types of institutional isomorphism.

How does adaptive isomorphism influence an organization?

In what ways do organizations engage in mimetic isomorphism?

Explain the role of internal individuals in normative isomorphism.