VOICED : Trajes para la comunidad LGBT es la apuesta de esta sastreria

The video discusses the transformation of a New York tailoring business, originally catering to businessmen, into a thriving enterprise serving the LGBT community. This shift was catalyzed by hiring a transgender apprentice who attracted new clients. The clientele changed from predominantly male to 90% LGBT, with a focus on women. Customer satisfaction is highlighted, emphasizing the importance of clothing that fits well and feels comfortable. The tailor, Daniel Friedman, values sensitivity in his work, acknowledging the struggles people face with body image and gender norms. The business now employs seven people and plans to expand to Los Angeles, Chicago, and Canada.

What was the original target market for the tailoring business when it opened in 2011?

• LGBT community

• Businessmen

• Women

• Teenagers

How did the transgender apprentice contribute to the business's transformation?

• By designing new clothing lines

• By promoting the atelier on a blog

• By opening a new store

• By managing the finances

What was Ashley Merriman looking for when she discovered the atelier?

• A new job

• A wedding suit

• A cooking class

• A business partner

What does Daniel Friedman consider a key factor in his tailoring work?

• Fashion trends

• Cost

• Sensitivity

• Speed

What are Daniel Friedman's future plans for the business?

• To retire

• To open stores in Los Angeles, Chicago, and Canada

• To focus solely on online sales

• To sell the business