Advertising Allowance

The video discusses various marketing strategies, focusing on advertising as a key tool. It introduces the concept of advertising allowance, a financial incentive provided by manufacturers to retailers to promote their products. This allowance can be in the form of cash or discounts. Retailers can use these incentives to purchase ads or offer discounts to customers, ultimately aiming to increase product visibility and sales.

In what ways can retailers utilize advertising allowances?

What is the main goal of using advertising allowances?