Dont Like U2? Apple Helps Users Delete Band From iTunes

Dont Like U2? Apple Helps Users Delete Band From iTunes

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

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The transcript discusses the controversial release of a U2 album by Apple, which led to technical issues and backlash from users who didn't want the album. It critiques Apple's decision, suggesting it was aimed at an older audience rather than younger, trendier consumers. The speaker questions the decision-making process and suggests alternative strategies, such as collaborating with more contemporary artists.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the public's reaction to the U2 album being downloaded onto their devices?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why does the speaker question Apple's target audience with the U2 album release?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker feel about the way Apple handled the U2 album launch?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker imply about the decision-makers at Apple regarding the U2 album?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What alternative strategies does the speaker suggest Apple could have pursued?

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