How Ikea's CEO Started With the Company in Pakistan

The speaker shares their experience with supply chain management, starting with their work in the Best Western hotel chain in Sweden, which qualified them for a position in Karachi, Pakistan. Despite the turbulent times, they were the only applicant for the job. The speaker also discusses their emotional connection to IKEA, stemming from childhood experiences and a family background in design, which fueled their interest in home furnishing.

What was the speaker's entry point idea regarding their job application?

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What influence did the speaker's family background have on their interest in design?

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