Toto Expands Luxury High-Tech Toilet Empire

The video discusses the evolution of the toilet market, highlighting the shift from luxury to more affordable products. It emphasizes the need for people to experience the products to boost overseas sales, especially in Asia. The cultural acceptance of washing practices is not universal, but tourism in Japan is helping increase demand. The strategy involves placing products in high-end hotels and public areas to drive growth in Asia, with expectations of steady demand from the general public over time.

What recent trend has influenced the demand for more affordable toilet products?

How does the culture of washing one's bottom affect the acceptance of toilet products in different regions?

What role does tourism play in the increasing demand for toilet products?

What strategy is proposed to boost sales in Asia?

What is the expected long-term demand from the general public regarding toilet products?