Bundling - Sales

Bundling - Sales

Assessment

Interactive Video

Business

University

Hard

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The video discusses creative marketing strategies, focusing on bundling. Bundling is a marketing strategy that combines multiple products or services into a single package, often sold at a discounted price. This approach encourages additional sales by offering customers more value, potentially increasing the sales of products with lower demand. Bundling is a common tool used by marketers to enhance product appeal and boost sales.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential benefits for customers when they purchase a bundled product?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is bundling considered a common tool for marketers today?

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