Domain Authority

The video discusses the significance of the Internet in modern marketing, emphasizing the need for effective communication with customers online. It introduces the concept of domain authority, explaining it as a measure of a website's strength in search engine results, influenced by factors like the number of links. Understanding domain authority helps marketers estimate their website's potential ranking in search results, highlighting its importance in digital marketing strategies.

In what ways has the communication with customers changed in relation to the Internet?

Why is it important for marketers to be effective in their efforts today?