VOICED : Osaka sacrifica sus mascotas

The Osaka region in Japan faces a dilemma with its numerous yokukiara mascots, which are plush characters representing various institutions. While some have become national celebrities, the sheer number has led to public confusion. Authorities are now deciding which mascots to keep, emphasizing the need for these characters to engage with the public beyond the internet to ensure their continued relevance and success.

¿Qué papel juega el merchandising en el éxito de los personajes de Osaka?

¿Cómo se están utilizando los yokukiara para interactuar con la población?