Market Segmentation

The video tutorial explains customer segmentation, emphasizing the importance of identifying and analyzing potential customer markets. It covers the distinction between B2B and B2C markets, highlighting the need to understand demographic and psychographic characteristics. The tutorial also discusses leveraging existing data from larger companies and the significance of market presence and expansion opportunities.

What is the primary purpose of dividing potential customer markets?

How can a business identify the characteristics of its target market?

What factors should be considered when analyzing a business-to-business market?

What demographic information is important when targeting individual customers?

Why is it important to understand the percentage of the market you are serving?