Bill Gurley: Uber Could Hurt Rental Car Business

Bill Gurley: Uber Could Hurt Rental Car Business

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Uber's competitive advantage over rental cars due to its convenience and pricing. It highlights a shift in consumer behavior, where many riders are choosing to forgo car ownership, a trend not anticipated in Uber's original investment thesis. This shift presents a significant business opportunity for Uber.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Uber considered competitive in the transportation market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Uber's pricing compare to traditional rental cars?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some reasons riders are choosing to get rid of their cars?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the original investment thesis regarding car ownership?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What business opportunity does the shift away from car ownership present?

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