VOICED : Fiebre por iPhone pese a precios

VOICED : Fiebre por iPhone pese a precios

Assessment

Interactive Video

Other

10th Grade - University

Hard

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The video discusses the global launch of new iPhone models, highlighting significant price differences across countries. The iPhone 5S and 5C were introduced, with the 5S being the premium model and the 5C positioned as a budget option. Despite this, prices in China and Australia remained high, making them less competitive against local brands. In China, Apple's market share is only 5%, and the high prices are seen as a barrier. Conversely, in New York, the iPhone remains popular, with customers undeterred by pricing. The video concludes by questioning Apple's global pricing strategy.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

¿Qué opinan los consumidores en Nueva York sobre el precio del iPhone?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

¿Qué dudas genera la estrategia de precios de Apple en el resto del mundo?

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