3 Horizons of Growth

The video introduces the Three Horizon Strategy developed by Steve Cooley at Mackenzie Consulting, which helps managers align short, medium, and long-term innovation plans. The strategy is visually depicted with time and value axes, identifying three horizons: defending the core business, building momentum for innovation, and creating future opportunities. Each horizon focuses on different aspects of value creation, from maintaining current business models to exploring new market needs and visionary approaches.

How does the second horizon contribute to innovation?

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What is the goal of the long-term horizon in the three horizon approach?

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