Local Fashion in Tasmania

The video follows Nicola and Carl Mason's journey from Perth to Tasmania, where they founded Smitten Merino, a clothing brand inspired by the local wilderness. Despite initial challenges, they successfully established a business focused on locally produced superfine merino wool clothing. The video highlights their commitment to local production, the growth of their business, and offers advice for others considering a similar path.

What inspired Nicola and Carl to move from Perth to Tasmania?

What materials did Nicola and Carl decide to use for their clothing line?

How did Nicola and Carl start their clothing business?

What was the initial model of the smitten business?

What challenges did Nicola face when starting the business?

How did the local community respond to Nicola and Carl's business?

What advice did Nicola give to someone moving from a big city to the country?