The video discusses the complexity of defining unethical tactics, emphasizing that context, motive, and effect are crucial in determining ethicality. It explores scenarios like deception, breaking promises, and exploiting knowledge gaps, highlighting that these actions can be ethical or unethical depending on the situation. The video concludes by stressing the importance of evaluating both the motive and effect of any tactic used.

What is the relationship between deception and the greater good?

How can exploiting someone's lack of knowledge be viewed as unethical?