Growth-Based Strategy

The video discusses various growth-based strategies for organizations, including concentration, diversification, integration, cooperation, and internationalization. Concentration focuses on minimizing product lines, while diversification involves adding unrelated products. Integration combines with supply chain partners, and cooperation involves collaborating with competitors. Internationalization seeks new markets or talent pools. These strategies impact how organizations affect and are perceived in the marketplace.

What is the concept of concentration in growth based strategies?

How does diversification differ from concentration in growth strategies?

Explain the integration approach in growth based strategies.

What are the potential risks associated with cooperation as a growth strategy?

Describe the significance of internationalization in growth based strategies.