How Important Are Millennials in the Global Luxury Market?

How Important Are Millennials in the Global Luxury Market?

Assessment

Interactive Video

Business

University

Hard

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The video discusses the growth of the luxury goods market, predicting an 8% increase in 2018 and similar growth in 2019. It highlights the impact of US-China tariffs on the market and the importance of consumer confidence, especially among high-net-worth individuals and younger generations. The video also covers the distribution of luxury goods, emphasizing the significance of Chinese and US consumers, who account for 65% of luxury spending. The focus is on capturing the travel spending of Chinese consumers and the role of European brands in the market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do Generation Z and millennials play in the growth of luxury goods?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Which countries are identified as the biggest customers for luxury goods?

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