Marketing - Challenges of International Market Research

The video discusses the challenges marketers face in international markets, focusing on translation, technology, and cultural differences. It highlights the importance of understanding these issues to conduct effective marketing research and make impactful decisions.

How does translation impact the effectiveness of marketing materials in international markets?

What technological issues might arise when conducting marketing research in different countries?

In what ways do cultural differences affect consumer engagement in marketing research?

What are some of the specific challenges faced in international marketing research?

What strategies can marketers use to overcome the challenges of international marketing research?