Former GM CEO Says He Would Have Loved to Buy Jeep Brand

Former GM CEO Says He Would Have Loved to Buy Jeep Brand

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the potential acquisition of Jeep by Great Wall Motors from Fiat Chrysler, highlighting Fiat Chrysler's strategic challenges, particularly in the electric car market. Jeep is recognized as a strong brand, with interest from General Motors in the past. However, Fiat Chrysler's trucks are seen as second-tier compared to Ford and GM. The video concludes with a brief introduction of Dan Akerson, former General Motors Chairman and CEO.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker perceive the strategic position of Fiat Chrysler?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Fiat Chrysler face in the electric car segment?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's opinion on the Jeep brand?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What opportunity did the speaker wish they had during their time at General Motors?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the primary competitors of Fiat Chrysler mentioned in the text?

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