Qualified Lead

The video tutorial discusses the importance of sales in marketing, focusing on the concept of a qualified lead. A qualified lead is a potential customer identified as a good target for sales efforts based on their response to marketing or other characteristics. The process of qualifying a lead involves financial assessment to ensure they can afford the product and verifying their need for it. Customers who do not need the product are not considered qualified leads.

How does budget play a role in qualifying a lead?

What distinguishes a qualified lead from a non-qualified lead?