New Debenhams CEO optimistic about store's future

New Debenhams CEO optimistic about store's future

Assessment

Interactive Video

Business, Social Studies, Journalism

9th - 10th Grade

Hard

Created by

Wayground Content

FREE Resource

The video discusses the impact of the internet on high street businesses, highlighting store closures in Watford, including Maplins, Toys R Us, and Poundworld. It focuses on Debenhams' strategy to overcome market challenges, contrasting it with the fate of BHS and House of Fraser. The future of department stores is debated, with a positive outlook for Debenhams, despite the current retail climate. The video concludes with the urgency for Debenhams to succeed during the upcoming Christmas season.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main reasons for the decline in high street retail?

Poor marketing strategies

Lack of customer interest

The rise of online shopping

Increased rent prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which store is mentioned as having gone into administration before House of Fraser?

Poundworld

BHS

Toys R Us

Maplins

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Debenhams employing to address its financial challenges?

Hiring more staff

Increasing product prices

Expanding physical stores

Requesting rent reductions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Debenhams believe it can succeed despite the challenges faced by department stores?

It offers better customer service

It has a unique product line

It is growing its online presence

It has fewer competitors

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the upcoming Christmas season for Debenhams?

It is a period to close underperforming stores

It is crucial for the company's survival

It is a time to launch new products

It is an opportunity to expand internationally