How to make learning a language as addictive as social media

According to the speaker, what is the benefit of using mobile phones to teach language compared to a traditional classroom?

In your own words, explain the freemium model Duolingo uses to make revenue (money).

What does the speaker mean when they say Duolingo is a form of wealth distribution?

• The app founders give money to poor people from the profits.

• Poorer people are able to use the app after paying only a small amount.

• The rich donate money to the less well-of so they can use the app.

• The well-off pay for subscriptions so the app can remain free for poorer users.

What is a major challenge in trying to get people to learn a language on their smartphone?

In your own words, how do app functions like 'streaks' help encourage people to learn a language on Duolingo?

What is the best time for Duolingo to send a user an alert to play again? Explain why.

How does Duolingo successfully get people to want to learn a language?

• They make it hard for people to learn a language so they like the challenge.

• They use the same psychological techniques as social media to engage people.

• They use lots of advertising strategies to target people.

Although it is not as fun and engaging as social media, people will use Duolingo because of their...

• internal motivation

• desire to win

• lack of understanding

• peer pressure

Do you use any language learning apps? Explain why or why not.