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Choosing Between Quantitative and Qualitative Research Methods

Choosing Between Quantitative and Qualitative Research Methods

Assessment

Interactive Video

Mathematics, Science, Business

9th - 12th Grade

Practice Problem

Hard

Created by

Patricia Brown

FREE Resource

The video tutorial by Jessica from Scribbr explains the differences between quantitative and qualitative research. Quantitative research tests hypotheses using numerical data and requires larger sample sizes, while qualitative research formulates hypotheses with data expressed in words and requires fewer respondents. The video also introduces the mixed method approach, which combines both types. Examples are provided to illustrate when to use each approach. Data collection methods for both research types are briefly discussed, and viewers are encouraged to explore further through an article linked in the description.

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key characteristic of quantitative research?

It requires a smaller sample size.

It involves open-ended questions.

It is primarily expressed in numbers and graphs.

It focuses on understanding ideas.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which research method typically requires a larger sample size?

Case study research

Qualitative research

Quantitative research

Mixed method research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential outcome of qualitative research?

Numerical data

Hypothesis testing

Statistical graphs

Recurring themes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of research is best for exploring new ideas?

Quantitative research

Qualitative research

Experimental research

Mixed method research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of quantitative research?

To conduct interviews

To explore new ideas

To perform case studies

To confirm or test a hypothesis

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the mixed method approach?

Using only quantitative data

Using only qualitative data

Combining quantitative and qualitative data

Using experimental data only

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the mixed method approach, what can be done after conducting interviews?

Ignore the interview data

Conduct a survey to test the hypothesis on a larger scale

Conduct experiments

Only use the interview data

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