Memory and Information Processing Concepts

The video introduces the Information Processing Model by Atkinson and Shiffrin, explaining how information is processed through sensory memory, short-term memory (STM), and long-term memory (LTM). It discusses sensory memory types, STM capacity, and techniques like chunking and rehearsal to transfer information to LTM. The video concludes with a call for feedback and future video suggestions.

What is the main topic of the video discussed in the introduction?

• Computer technology advancements

• The Information Processing Model

• Competitive exams preparation

• Parenting techniques

Who developed the Information Processing Model?

• G. Miller

• Craik and Tulving

• Sperling

• Atkinson & Shiffrin

What are the two types of sensory memory discussed?

• Semantic and episodic memory

• Visual and auditory memory

• Echoic and iconic memory

• Short-term and long-term memory

According to Sperling, how long does sensory memory last?

• 8-10 seconds

• 2-4 seconds

• 1-2 seconds

• 5-7 seconds

What is the capacity of Short Term Memory as discovered by G. Miller?

• 7 plus minus 2

• 9 plus minus 2

• 3 plus minus 1

• 5 plus minus 2

What technique can help remember information in STM more effectively?

• Repetition

• Chunking

• Visualization

• Association

What is another name for Short Term Memory?

• Long-term memory

• Sensory memory

• Working memory

• Procedural memory

What type of rehearsal is considered more effective for transferring information to LTM?

• Visual rehearsal

• Elaborative rehearsal

• Maintenance rehearsal

• Rote rehearsal

What is the capacity of Long Term Memory?

• Infinite

• Limited to 10000 units

• Limited to 1000 units

• Limited to 5000 units

Why might we struggle to retrieve information from LTM?

• We do not revise the material properly

• The information is lost over time

• The information is overwritten

• The information is not stored properly