Demographics Now Functionality Overview

The video tutorial introduces Demographics Now, a tool by Gale for analyzing demographic and market potential in the U.S. It explains how to search for demographic information by selecting geographic locations, such as cities or states, and demonstrates how to compare multiple locations. The tutorial covers different report types, including comparison, summary, and rank reports, and shows how to customize reports by adjusting geographic range and viewing options. Users can print or export reports in various formats, making demographic analysis accessible and efficient.

What is the primary purpose of Demographics Now?

• To analyze demographic and market potential

• To provide weather forecasts

• To offer travel recommendations

• To manage personal finances

Which option should you select to search for demographic information?

• Market Analysis

• Geography Overview

• Demographic Search

• Population Insights

How can you change the default geography location in Demographics Now?

• By clicking on the 'Home' button

• By typing in a new location in the geography selection box

• By adjusting the zoom level on the map

• By selecting a new theme

What is one method to enter multiple locations for comparison?

• Entering coordinates

• Using a drop-down menu

• Selecting from a list of popular locations

• Typing addresses directly into the box

What is the maximum number of geographic locations you can compare at once?

• 10

• 12

• 16

• 20

How can you adjust the geographic range of a report?

• By changing the map style

• By entering a new number for distance

• By selecting a different report type

• By clicking on the 'Reset' button

What are the units available for viewing distance in Demographics Now?

• Inches, centimeters, or seconds

• Feet, meters, or hours

• Yards, miles, or days

• Miles, kilometers, or minutes

Which report type displays multiple geographies as columns for easy comparison?

• Summary Report

• Detailed Report

• Comparison Report

• Rank Report

What does the Rank Report do?

• Provides a detailed map view

• Displays geographies as columns

• Sorts geographies based on a single demographic variable

• Summarizes data into a single value

In which formats can you export the reports?

• PDF, Excel, or Word

• JPEG, PNG, or GIF

• HTML, XML, or JSON

• TXT, CSV, or RTF